Samsung Networks
As the digital age shifts from individual devices to vast networks, the Samsung Network Booth showcases the power of connectivity. The challenge was to make Samsung’s virtual network tangible. The booth transforms this concept into a physical space, blending product and architecture to create a unique brand experience. It served as an iconic symbol of connected solutions at MWC in 2013 and 2014.
As the digital age moves from individual devices to expansive digital networks, the Samsung Network Booth explores the power and possibilities of connectivity.
Because virtual platforms are invisible, the challenge was to explore how Samsung’s network of connected devices could be experienced in physical form and space. The booth transforms a virtual network into physical object, creating a Samsung brand identity experience through both product and architectural solutions.
The booth becomes an iconic beacon exploring connected solutions at the MWC both in 2013 and 2014.
Awards
Credits
Project developed for and with MDLab, Agency of Place. © by CHEIL MdLabs. All rights reserved.
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