As the digital age moves from individual devices to expansive digital networks, the Samsung Network Booth explores the power and possibilities of connectivity.

Samsung's Connected Network in Space

Given the intangible nature of virtual platforms, the primary challenge lay in translating Samsung's network of connected devices into a tangible, immersive experience within a physical space. The design of the booth aimed to bridge this gap by embodying the virtual network in a form that visitors could engage with directly.

By transforming abstract connectivity into a physical object, the booth not only showcased Samsung's technological innovation but also conveyed a cohesive brand identity. This was achieved through a seamless integration of product displays and architectural design elements, creating a multi-sensory experience that highlighted the synergy between the digital and physical realms.

The booth becomes an iconic beacon exploring connected solutions at the MWC both in 2013 and 2014.

Awards

Iconic Award

Credits

Project developed for and with MDLab, Agency of Place. © by CHEIL MdLabs. All rights reserved.

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