16 colourful shipping containers make their journey from 15 Russian cities for the 2014 Sochi Winter Olympics. The reused containers collect people’s wishes for the future and bring them together at the Olympic Park. ​​​​​​​

Galaxy Unboxed

The LEGO-like modular structure, combined with expansive floor-to-ceiling windows, creates an inviting atmosphere where natural light floods the versatile exhibition space. This thoughtfully designed environment provides the perfect backdrop for a variety of events, including interactive experiences, a vibrant live arcade, and dynamic product showcases. Each activity is carefully curated to highlight the innovative features and capabilities of Samsung Galaxy products, offering visitors an engaging and hands-on way to explore the technology. The space's adaptability ensures it can cater to a wide range of creative presentations and immersive brand experiences.

Lasting Legacy

The stacked containers are designed with a dual purpose in mind, extending their functionality well beyond the Olympic Games. After serving as integral components of the event, these containers are repurposed and donated to communities across the country. This initiative aims to support local educational facilities by providing much-needed infrastructure, such as classrooms, libraries, or community centers.

By transforming temporary structures into long-term assets, the project embodies sustainability and social responsibility, leaving a lasting legacy for the host nation. This approach not only reduces waste but also strengthens communities by addressing educational and social needs in underserved areas.

Credits

Project developed for and with MDLab, Agency of Place.

© by CHEIL MdLabs. All rights reserved.

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